DAS Ad Facts
Your Ad in Door & Access Systems ...
Reaches More Readers.
Your ad in Door & Access Systems reaches our total
mailing list of 20,000 door system professionals.
Reaches More Dealers.
Your ad reaches our quality list of more than 18,000 qualified
dealers of door and access systems, more than any other
publication in our industry. Our refined dealer list comes
directly from the current customer lists of DASMA members.
Gets More Attention.
Your ad in our tightly edited 80-page magazine gets
noticed much more quickly than in a larger magazine
with 100 pages of ads.
Earns the Lowest CPM.
With our low rates and high circulation, you can earn
the lowest cost-per-thousand (CPM) of the published
rates of any publication in our industry. With a full-page
4-color ad in four consecutive issues of Door & Access
Systems, it costs only $108 to reach 1,000 industry
decision-makers year-round.
| 2008
Rates |
 |
* Back cover rate is charged
at premium rate plus 15%.
Bleeds are charged at earned rates plus 15%
Guaranteed positions are charged at earned rates plus
15%.
The rates above are non-commissionable. DASMA reserves
the right to change advertising rates upon 60 days' notice.
| Who May Advertise? |
| Advertising in the magazine is a benefit of being a DASMA member. If you are not a DASMA member, you may advertise only if … |
| 1. |
 |
You are not eligible to be an Active member, or |
| 2. |
|
You are eligible to be an Associate member. |
| Discounts |
| 1. |
|
DASMA
members receive discounted advertising rates (the
Member Rates noted in the chart above); these rates
also apply for non-members who are not eligible
for DASMA membership. |
| |
|
|
| Premium
Advertisements |
| • |
Premium
positions are: inside front cover, inside back cover,
back cover, pages 1, 2, 7, and the first ad in the
cover story. |
| • |
Premium
positions, except the first ad in the cover story,
are available only if placed in four consecutive
issues. |
| • |
All
premium positions are charged at the four-color
rate. |
| • |
Reservations
for premium placement must be received by Dec. 31
for advertisements published in the following year.
|
| • |
Premium
positions, except the first ad in the cover story,
are selected by lottery in early January. The first
ad in the cover story is available on a first-come,
first-served basis in each issue. |
| • |
Back
cover advertisements are 15% more than other premium
positions, and they must change content after four
consecutive issues. |
| • |
Only
DASMA members may receive premium positions. |
| • |
Advertisers
will receive one chance in the lottery for every
full-page-equivalent ad placed in each issue during
the previous year. |
| • |
Only
one premium position is allowed per member. Exception:
The first ad in the cover story may be purchased
by an advertiser that holds another premium position.
Only DASMA members may receive premium positions. |
Ad Specifications
Advertising Space Requirements |
 |
Ad Production
Art materials must be submitted in a digital format. Our magazine prints direct-to-plate, without the use of film. Ad production requested by advertiser will be billed at cost.
All ads, one-color, two-color, or four-color, require
a same size color proof with electronic files. Place
electronic files on CDs. Macintosh/Quark files are preferred;
PC files are acceptable if no editing is required. Ads
can be uploaded to our printer's FTP site. Contact your
advertising representative for further details.
Note: Unless new ad material is provided before
the issue’s due date, your ad will be picked up
from the latest issue of Door & Access Systems.
Advertising Content
No advertisement that contains price information will be accepted. The editor and publisher reserve the right to reject any advertising material that does not uphold the dignity of this professional journal or the industry it represents. Advertising that simulates editorial content must carry the word "Advertisement" in 8 pt. or larger type.
Trim Size and Bleed
Magazine trim size is 8-1/2" x 11", perfect
bound. Bleed size is 8-3/4" x 11-1/4". Live
matter not intended to bleed off trimmed page should
be confined to 1/8" from trimmed edge. Bleeds allow
1/8" excess on all sides. Bleeds are charged at
earned rates, plus 15%.
Inserts
Pre-printed inserts are accepted in 4-page multiples. Contact publisher for rates and specifications.
Positioning/Availability
Requests for positions (e.g.. "far forward,"
"right-hand page," etc.) are honored when
available. Guaranteed positions can be purchased at
earned rates plus 15%. Requests for DASMA member ads
will receive precedence over requests for non-member
ads.
If you have any questions about advertising, send an E-mail to our Advertising Sales Manager.
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