Winter 2022 View Online  | Full Issue  | Subscribe  |  Find Suppliers
D+AS Insider

Google Local Services Ads: Great tool for marketing or scammers?

Google Local Services Ads

Are Google Local Services Ads (LSA) right for your company? This comprehensive article focuses on their benefits as well as their potential problems for the garage door industry.

How do LSAs work? How much do they cost? What is Advanced Verification? What unethical tactics are being used to improve LSA placement? How can dealers expose bad apples?

Get answers to these questions and more.

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Garaga acquires North Central Door

North Central Door

In September, Garaga announced that it had acquired North Central Door of Bemidiji, Minn. It is Garaga’s second acquisition of a U.S. garage door manufacturer since the company was founded in 1983.

D+AS spoke with the Garaga management team to learn how this transaction came about and why dealers should be excited.

Read the summary to find out.

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Forecast for 2023


Award-winning journalist Phil Perry provides an in-depth forecast for 2023, and it’s not all good news. Door and access dealers should prepare for several unfavorable economic and industry-related variables.

Discover how price increases, wages, worker shortages, housing starts, lingering supply disruptions, and interest rates will influence company profits in 2023.

Are we headed for a recession? Learn the odds.

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Tales from the marketing and sales crypt


In this new D+AS column, the author presents worthwhile marketing and sales tips using an unconventional writing style. In this issue, he examines the age-old question, what came first — the chicken or the egg?

Read it now to gain either “fantastic or marginally useful marketing and sales tips, depending on what you do with them!”

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Why new doors are a great option

Midland Retrofit

Should you repair or replace the door?

Door installers must make this determination regularly. While outdated doors can pose safety risks and are more susceptible to breakdowns, customers aren’t always eager to take the more expensive option.

However, door replacement may be the best option, and it’s up to you to help your customer understand why. In this article, find out what important benefits you should present.

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How to increase sales with winning strategies


In this easy-to-read article, Roy Bardowell outlines six “winning” strategies to keep your employees aligned and focused. Learn how teamwork, common goals, and strong customer service can help your company increase sales.

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  Miller Edge
  TNR Doors

D+AS Insider is emailed quarterly to about 5,000 professionals in the door and access systems industry. Door + Access Systems newsmagazine is mailed quarterly to 20,000 industry professionals. Approximately 90 percent of our magazine readers are door and access systems dealers.

The magazine and this newsletter are published by the Door & Access Systems Manufacturers Association (DASMA), North America’s primary association of manufacturers of garage doors, rolling doors, door and gate operating devices, high performance doors, and related products.



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