DAS in Disguise: What’s An Opener Cost?
© 2001 Door & Access Systems
Publish Date: Fall 2001
Author: Tom Wadsworth
DAS in Disguise
What’s An Opener Cost?
In this undercover mission, we wanted to see how different door dealers handled the common phone call question, “What’s an opener cost?” Our objective: To see how much helpful information they offered about the product and about the hazards of self-installation.
We called three dealers at random, one each in New Jersey, Kansas, and Idaho. No one was pushy, and each said they could install in an hour and a half. Their prices varied widely, and ironically, the most expensive dealer was the least helpful, and the least expensive was the most helpful.
New Jersey: A male (the owner?) answered in a friendly manner. But he then transferred us to “the right people.” The next voice was a female who was abrupt and offered little information.
Kansas: A male answered, was quite friendly, and offered good basic information. We appreciated the precision of noting the price “plus tax.”
Idaho: This dealer offered so much helpful information, we had to slow him down. His attitude and information were outstanding. We wondered, however, about these statements: “It costs about $240” and “When we install, we provide all the warranties.”
PRODUCT DETAILS OFFERED
Chain vs. Belt
Chain vs. Belt
1 or 2 remote controls?
Chain vs. Screw vs. Belt
Visa, MC, Checks
INSTALLED DETAILS OFFERED
$285 “plus tax”
“About $240 and up”
Can install while you’re gone.
We do a complete tune-up. When we install, we provide all the warranties.
“About $50 less”
SELF-INSTALLATION DETAILS OFFERED
“I wouldn’t try it myself.”
Some do well; others take the better part of a day.
Make sure the door works OK manually.
It might take you four hours.
Safety tips on springs and cables.
If you mess up and need a service call, it costs $55.
HOW SOON INSTALL?
In a week
“A couple days’ notice”